I have stumbled upon the crazy world of business social networking. I used to think social networking was for well, being social with friends, but have discovered that there's a huge business aspect behind it that I am just now peeking into.
After doing some research on internet marketing for the business, I have read numerous posts that we should be using the same social networking sites that we use for personal use, for business. This includes facebook, twitter, myspace, linkedin, and blogs. I can barely keep up my own blog, and now I have to figure out how to manage one for a business? I think I'm in big trouble.
We started a facebook, twitter, and myspace for the business awhile back and have a decent sized fan base, but it's no where near what I'd love it to be. As a merchant facebook account, you can't actually interact with personal facebook profiles outside of your business page, so you have to do it via other methods. I read I should use my personal account to drive fans to the business page, and that I should also post links on blogs, emails, etc about the facebook page: http://www.facebook.com/pages/Angelique-Lingerie/245457115307 (Insert shameless attempt at getting more facebook fans)
So far what I've read about it though is I basically get to sit and chat with people and network with others online in order to grow our pages. It's a crazy world but it's a really cheap (mostly free) way of advertising, so I can't knock it. Plus, I do get some sick satisfaction from being able to chat on facebook while I'm at work! :)